Growing up I was always told to be patient.
Makes sense I guess. Patience is a virtue after all. And as the old saying goes:
“Good things come to those who wait”
But there’s a problem with this approach. A BIG one.
As patience only applies to situations where the hard work has already been done
…and now you’re just waiting on the rewards.
Being patient and waiting for a pot of water to boil won’t work if you haven’t first taken out a pot, filled it with water, and put it on the stove.
Being patient waiting for a garden to grow won’t work if you haven’t first planted seeds in the right place, at the right time of year, and then made sure to water and care for them.
And being patient waiting for your business to grow won’t work if you haven’t first identified a target market, dialed in your offer, and are consistently creating valuable content to share with them.
The simple passing of time does not guarantee results.
BUT…
Smart, strategic action + the passing of time… does.
And for those who have already put in the smart, strategic action and are still looking for a way to speed up the natural order of things a little bit I have a solution.
Advertising.
Where you pay a network like Facebook, Instagram, Google, etc for them to put your message (your ad) in front of the audience (or whatever segment you want to reach) that they’ve built up on their platform.
If you have a proven offer and just need a way to get it in front of more potential customers as quickly as possible, advertising is the fastest, most controllable, and most scalable way to do it.
Of course, like all things, there is a right way and a wrong way to advertise your business.
The right way will make you a fortune.
The wrong way will bankrupt you.
So here’s a short (10:47 minute) video to help make sure you do it the right way: I Found the BEST Way to Run Facebook Ads in 2023