One of the most common, and tragic, mistakes of the struggling entrepreneur is the mistaken belief that “more” is the answer to their problems.

Starting more businesses. Creating more offers. More products. More services. Trying to do everything. Trying to be everywhere. All the time.

It’s an easy trap to fall into. And a logical one. After all, if one is good, then surely two (or twenty) must be better.

But all it takes is a closer look at what the most successful people did during their rise to power and profits (do what they did, not what they do) to realize that the answer is not more, it’s less. A lot less.

"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away." - Antoine de Saint-Exupery

And this is what the “Rule of One” is all about. A clear and simple path to a 7-figure business.

1. One customer
2. One offer
3. One traffic source
4. One lead magnet
5. One conversion mechanism

Here’s a link to a video that provides a deeper dive on the topic: How To Get Ahead Of 99% Of Entrepreneurs

And for even more tactics and strategies I’ve put together a short list of books below I highly recommend reading (ideally in order from top to bottom):

• The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
• The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
• The 80/20 Principle: The Secret to Achieving More with Less
• 10x Is Easier than 2x: How World-Class Entrepreneurs Achieve More by Doing Less